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:: A Text On Services Marketing ::

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MessagePosté le: Sam 8 Juil - 07:49 (2017)    Sujet du message: A Text On Services Marketing Répondre en citant

A Text on Services Marketing
by Dr Kisholoy Roy
rating: ( reviews)

->>>DOWNLOAD BOOK A Text on Services Marketing
READ BOOK A Text on Services Marketing

All the important aspects of service marketing starting from the basics concepts of service marketing have been discussed in this book and it goes on to describe some of the evolving facets of this subject of study. Some of the basic and often discussed concepts of service marketing like the tangibility spectrum, service marketing mix, service marketing triangle along with the specific characteristics of services have been discussed in great detail. The book will serve as an educational and informative read for students pursuing MBA and BBA programs in various colleges and universities of the country apart from the professionals attached with the business of developing and marketing services in the country.

price: $2.63
bound: 176 pages
publisher: CreateSpace Independent Publishing Platform; 1st Edition edition (April 7, 2017)
lang: English
isbn: 1545223653, 978-1545223659,
weight: 1.2 pounds (

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